Milka’s Party

Kısmet by Milka x Sergen Şehitoğlu

Kısmet by Milka has refreshed its store interiors and window displays for its new collection, Milka’s Party. For this special project, the brand collaborated with artist and window designer Sergen Şehitoğlu.

Known for its distinctive designs, forward-thinking vision, and unique outlook on life, Kısmet by Milka continues to stand out with its creative partnerships. As part of the launch for its newest collection Milka’s Party, the brand worked with acclaimed window designer Sergen Şehitoğlu to completely transform the decor of its stores.

Sergen Şehitoğlu, whose works have been exhibited in galleries and fairs in cities such as Berlin, Brussels, Amsterdam, London, and Paris, began showcasing his creative expressions through window design starting in 2020. With his window installations, the artist brings to life imaginative and iconic works that capture the essence of both the brand and the collection.

Describing the designs created in collaboration with Kısmet by Milka as “undefined, placeless, and timeless”, Sergen Şehitoğlu explains the process:
“While designing for Kısmet by Milka, I first imagined the party—an undefined, placeless, and timeless celebration. A party where everyone could find a part of themselves… Then I translated the physical presence and messaging of the jewelry into glowing, dancing, and joyful sculptures enhanced with neon lights. Using AI, we captured the brand’s bold, avant-garde spirit. The concept of the collection was so strong that the designs extended beyond the windows and into the interior space. Our aim is to catch the eye of every passerby and invite them to the party—to join us.”

Kısmet by Milka’s Creative Director, Milka Karaağaçlı İnce, shares her thoughts on the collaboration:
“Sergen is someone whose work I follow with admiration. When we wanted to reflect the colorful and vibrant energy of Milka’s Party in our stores, we knew Sergen would be the perfect person for it. He brought a unique artistic and fashion-forward perspective, adding a fresh creative touch to our stores.”
“This is a party where everyone is welcome—regardless of belief, background, age, gender, or sexual orientation. We are creating a world free of negativity. To truly feel alive is to multiply those joyful, exciting, and vibrant moments. With Milka’s Party, we wanted to express this philosophy.”

About Kısmet by Milka
Founded in 2009 by jewelry designer Milka Karaağaçlı İnce, Kısmet by Milka is a brand where everyone who dares to break the mold can find a piece of themselves. With its unique approach to design, the brand offers more than jewelry—it creates personalized experiences. For over a decade, Kısmet by Milka has been shaping the jewelry industry through concepts like “ear styling”, “curated ear”, and “layering”.
Appealing to those who carry a spirit of discovery, the brand has 16 monobrand stores, and its exclusive collections are also available at renowned retailers such as Neiman Marcus, Selfridges&Co, Alfardan Jewellery, Mad Lords Paris, Harvey Nichols, Alkemistry London, and Beymen in countries including the USA, UK, France, Belgium, Greece, Qatar, Lebanon, Dubai, and Kuwait.
Chosen by global celebrities from Madonna to Naomi Watts, Britney Spears to Anne Hathaway, Kısmet by Milka continues to inspire everyone to reflect their own light, dream their future, and always move forward.