Penti Runway Show

For Penti’s product showcase runway, we defined the main theme as “Reflect Yourself.” While integrating this theme into the outdoor setting of the show, we used dynamic and colorful mirror panels to bring together the various product families from Penti’s SS24 collection in a vibrant, shiny, and radiant visual concept.

On stage, we positioned seven large LED screens displaying unique video content for each product group. These screens were placed with intervals to create a dynamic rhythm alongside the models’ walks. During the presentation, the screens also merged to form a single, unified display for key moments.

With this energetic design, we aimed to communicate both the lively spirit of summer and Penti’s dynamic and playful identity to the audience watching the show.