Window Display Designs from 2023

Brand: Kısmet by Milka

Istanbul, Ankara, Izmir, Dubai 04.2023

Oops!

For all Kısmet by Milka stores, special windows and connected interior spaces were designed based on the theme of the period, “Oops!” Infinite mirrors and moving images were used to create the window display design, while photo booths and wall patterns were placed inside the stores, turning them into experiential areas. The designs were created to invite, surprise, and delight viewers who enter or pass by the stores, transforming them into experiences.

Brand: Hermès

Istanbul 03.2023
The Astonishing Beauty of the Nature

In the created displays of “The Astonishing Beauty of the Nature” concept, we encounter the captivating beauty of nature that draws us in. It feels as if we are witnessing the magnificent natural phenomena of a distant planet. The images of the Northern Lights (aurora) illuminate the sky with their dancing colorful lights, while the rainbow reflects the vibrant spectrum of nature. The visuals of the crashing wave and volcanic eruption make us feel the power and energy of nature.
The production of a work of art throws a light upon the mystery of humanity. A work of art is an abstract or epitome of the world. It is the result or expression of nature, in miniature. For, although the works of nature are innumerable and all different, the result or the expression of them all is similar and single. Nature is a sea of forms radically alike and even unique. A leaf, a sun-beam, a landscape, the ocean, make an analogous impression on the mind. What is common to them all, — that perfectness and harmony, is beauty. The standard of beauty is the entire circuit of natural forms, — the totality of nature; which the Italians expressed by defining beauty “il piu nell’ uno.” Nothing is quite beautiful alone: nothing but is beautiful in the whole. A single object is only so far beautiful as it suggests this universal grace. The poet, the painter, the sculptor, the musician, the architect, seek each to concentrate this radiance of the world on one point, and each in his several work to satisfy the love of beauty which stimulates him to produce. Thus is Art, a nature passed through the alembic of man. Thus in art, does nature work through the will of a man filled with the beauty of her first works.

Brand: Brothers

Istanbul, 09.2023
“House of Brothers Lounge Serving Area Design, Contemporary Istanbul 18”

Root, path, journey..

“The root of a meaningful life lies in understanding where you’ve come from, the path you’re on, and the journey you envision.”

The entire design was inspired by the brave journey undertaken by two brothers in 1836 in the Speyside region of Scotland. An approximate route of this journey was identified, and the elevation profile of this route became the main graphic element forming the ‘leitmotif’ of the design.
In four separate areas of the presentation space, we showcased various designs inspired by the same journey but in different forms. This presentation was curated in conjunction with the functional structure of the space, considering not only artistic creations but also the overall design of the presentation area as a unified whole.
Furthermore, given that this lounge area was located within a contemporary art fair, it aimed to emphasize the ambiguity between art and design through the productions.
In the design of the House of Brothers Lounge Area, with the curatorial contribution of Ceylan Önalp, Alper Derinboğaz’s general space design, and Balkan Karışman’s digital art pieces, a collaborative unity was created within the space.

Brand: Penti

Istanbul, 10.2023
Palpbox Window and In-Store Experience Stand

In order to promote greater awareness of the importance of breast self-examination (palpation), one of the most important methods of breast cancer diagnosis, we designed a window display and an accompanying in-store stand for Penti, one of the leading brands in the industry.
In the window displays, we demonstrated the movements that need to be performed during self-examination using dynamic lighting. Additionally, in the stands placed inside the stores, we transformed the act of performing these movements into an experiential activity.

Brand: Penti

Istanbul, 11.2023
Penti&Saude

In the displays designed to highlight the collaboration between the Penti and Saude brands and showcase their new products, we aimed to emphasize the impact of healthy living. We visualized this by featuring a green smoothie in the storefronts. Instead of settling for just a mixer model placed in the window, we turned the display into an interactive space by including a recipe specially created for this collaboration, which viewers could make themselves, with the ingredients listed in the display.

Brand: Hermès

Store: Emaar / İstinyePark

Period: Xmas 2023

Theme: The Astonishment

Concept: Look Closer

“The wonder of life lies in the hidden stories of everyday objects. These seemingly ordinary items, when looked at closely, reveal a mesmerizing beauty and unveil the surprising depth woven into the fabric of the mundane existence.”

Hermès enriches everyday objects with creativity, meticulous details, and an element of surprise, offering a fun and cheerful experience. In our window displays, we take a closer look at these products. And as we approach, we encounter a fun, playful, mischievous new world that goes unnoticed from the outside. Saddles that are actually snowy mountains, ties that become ski slopes, earrings transformed into cable cars, brushes turned into forests where children hide… In our windows, just like in our products, attention to detail is paramount, creating a surprising and mischievous Christmas world. Hermès invites individuals to a world where every interaction turns the ordinary into the extraordinary, capturing the essence of creative design and leaving a lasting impression of pure delight.

“Life is full of surprises, especially when you take a closer look at the ordinary. Hidden within the details of everyday items are beauties waiting to be discovered, unveiling a world full of pleasant surprises.”