Drawn to Craft: Children’s Games

Brand: Hermès

Season: Summer 2025

Location: Nişantaşı, Istanbul – Emaar Square Mall, Istinye Park Mall

Creative Team: Tuba Şehitoğlu, Tuğçe Uysal

“Once upon a time, there was a secret place where everything was a game and nothing was ever serious…”

The joyful little figures who lived there raced with the wind, slid along rivers, and roamed freely across forested hills. For them, life was an endless playground—without rules, yet full of its own order.

One day, unfamiliar objects fell into this enchanted landscape. Shiny, smooth, and strangely shaped, they were neither as heavy as stones nor as light as leaves. They could not bend like branches, nor soar like birds. What were these objects?

The little figures examined them with great curiosity: they turned them over, peered inside, held them to their ears to listen. Not knowing what they were meant for, they did what they knew best: they turned them into play.

Here, Hermès objects are no longer luxury items, but discoveries transformed into tools for games. A bag becomes a castle, a scarf a kite, a belt a bridge, a watch a Ferris wheel. The figures never use them in their familiar forms; instead, they reinvent them each time, giving them new meanings. And with the arrival of each new figure, the game begins again—time itself becoming an endless loop.

This design takes its inspiration from Pieter Bruegel’s 1560 painting Children’s Games. Just as in Bruegel’s masterpiece, every scene in the display is filled with small stories; each figure absorbed in its own game. In the background, a magical landscape stretches across the windows, enveloping the entire world.

By merging the sophistication of Hermès with the boundless creativity of children, this window invites viewers into a universe that is both dynamic and endlessly discoverable. Much like the creation process at Hermès: everything begins with a line, evolves through experimentation, is reshaped again and again, and finally transforms into a timeless object. In these windows, the hidden stories behind those lines and games come to life.