Creative Direction & Spatial Storytelling
Sergen Şehitoğlu is an Istanbul-based artist and spatial designer specializing in high-concept window displays and immersive brand experiences.
With over a decade of experience in contemporary art and five years of collaboration with prestigious brands such as Hermès, Les Benjamins, and Penti, his design practice merges artistic storytelling with spatial impact.
His studio creates custom-tailored window designs, pop-up stores, and event environments that reflect each brand’s identity while surprising and engaging the audience.
From conceptual development to final installation, each project is approached with artistic rigor and architectural precision.







