24 Faubourg, Le Cabinet de Curiosités

Brand: Hermès

Season: Spring 2024

Location: Istanbul – Nişantaşı Store

Creative Team: Tuba Şehitoğlu, Tuğçe Uysal

The seasonal theme of Hermès for 2024 is “24 Faubourg Saint-Honoré”

Our concept is based on “The Cabinet of Curiosities”.

The Hermès Faubourg store is like a cabinet of curiosities to us, with all that it contains. Each room we enter tells a different story, each door opened reveals another chapter of history. Workshops, chambers, staircases, museums, gardens. Each has its own story and past.

In the initial concept we prepared for the theme of “24 Faubourg” in 2024, we imagined the building as a cabinet of curiosities, a cupboard in which we could open the doors and peer inside, each compartment containing precious stories. We decided to open the doors of this cupboard, look inside, and bring out its contents. In doing so, the building in our dreams underwent some changes in shape, bent, grew, changed color. In keeping with Hermès ‘ mischievous spirit, it presented itself to us as if it were a dream.

“24 Faubourg, where dreams begin”