Cinema Paradiso
Window design for Hermès Istanbul, Spring 2023.
Brand: Hermès
Season: Spring 2023
Location: Istanbul – Emaar Square Mall, Istinye Park Mall
Creative Team: Tuba Şehitoğlu, Tuğçe Uysal
The seasonal theme of Hermès for 2023 is “The Astonishment”
“The astonishment derives from a magical metamorphosis rather than a seamless reproduction of reality”
In the Hermès Istanbul storefronts, we bring Hermès products to life with a magical cinema machine. The patterns on scarves come to life on stage, the products animate, move, and fly. We aim to transform the storefronts into three-dimensional cinema scenes to surprise, entertain, and enchant the audience with the magic of design.
Just like the wonderful films playing at the famous cinema in the small Sicilian village of Giancaldo, Cinema Paradiso encourages the audience to imagine, reflect, face reality, and embrace the beauty of life.
