City & Lights

Brand: Koton

Season: Spring 2024

Location: Istanbul – Istıklal Street

Creative Team: Tuba Şehitoğlu, Tuğçe Uysal

City & Lights – Koton x Sergen Şehitoğlu
Flagship Window Design, İstiklal Street, Summer 2024

For Koton’s flagship store on İstiklal Street, I aimed to create a window design that reflects the brand’s urban, bold, and trend-setting identity. In our first collaboration for the Summer 2024 season, I envisioned a contemporary concept infused with the spirit of both the present and the future, brought to life through vibrant neon lights.

The design centers around minimalism, trend awareness, and urban energy—built on the visual language of lines, color, and light. Drawing inspiration from the clean lines of modern architecture and the luminous intensity of neon, I created a composition that connects the movement of İstiklal Street with the ever-flowing rhythm of city life.

With this installation, our goal is to surprise, captivate, and energize the millions who pass through the heart of Istanbul. Located at No. 36 İstiklal Street, the City & Lights window aims to embody the 24-hour soul of the city, radiating a dynamic and immersive atmosphere.