Root, path, journey..

Brand: Brothers

Istanbul, 09.2023

“House of Brothers Lounge Serving Area Design, Contemporary Istanbul 18”

Root, path, journey..

“The root of a meaningful life lies in understanding where you’ve come from, the path you’re on, and the journey you envision.”

The entire design was inspired by the brave journey undertaken by two brothers in 1836 in the Speyside region of Scotland. An approximate route of this journey was identified, and the elevation profile of this route became the main graphic element forming the ‘leitmotif’ of the design.

In four separate areas of the presentation space, we showcased various designs inspired by the same journey but in different forms. This presentation was curated in conjunction with the functional structure of the space, considering not only artistic creations but also the overall design of the presentation area as a unified whole.

Furthermore, given that this lounge area was located within a contemporary art fair, it aimed to emphasize the ambiguity between art and design through the productions.

In the design of the House of Brothers Lounge Area, with the curatorial contribution of Ceylan Önalp, Alper Derinboğaz’s general space design, and Balkan Karışman’s digital art pieces, a collaborative unity was created within the space.